By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, MarketingProfs, Co.Create and GigaOM.
Which accelerator, if any, should you join?
Ian MacKinnon talks about the pros and cons of joining an accelerator and whether or not it’s right for your company.
By Bob Bailly
Artists, poets, writers, revolutionaries, magicians, explorers, musicians and creative innovators of all kinds are among us today. Their muses, oracles and inspiration are available to us all if we want to understand their secrets.
And one of those secrets is that they are all great storytellers.
Why are stories so powerful for humans? Why are the best orators also great storytellers? What can we learn from our desire to tell, listen and interpret stories that can be applied to what we do in our business lives?
To the best of our knowledge, humans are the only animals that have the ability to remember the past beyond their own lifetimes. This feature likely arose and continued as an essential aspect of human evolution for two reasons: the advent of language, and the need and requirement to seek a narrative for the events and interactions that shape our lives.
By Leo Valiquette
It may have been a short month, by we still pulled together in February a rich lineup of content for marketers, entrepreneurs and investors alike. Hot topics included how not to do customer service, what’s to love and hate about technology marketing, the root causes of the so-called Series A crunch and the risks of “mentor whiplash.”
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
Feb. 5: Is the ‘last mile’ of sales automation keeping your reps from closing more business?, by Jeff Campbell
Feb. 7: The trouble with mentors is…, by Francis Moran
Feb. 21: 6 little things that tell your customers you don’t care, by Linda Moran and Francis Moran
Feb. 25: Ego capital and the ‘Series A Crunch’, by Ronald Weissman
Feb. 13: Getting to the point in drafting a patent application, by David French
Feb. 20: The traditional corporate presentation is dead!, by Anil Dilawri
Feb. 27: You just never know where a story is going to stick, by Leo Valiquette
Feb. 6: Does your business suffer from multiple personalities?, by Leo Valiquette
Feb. 11: Do you have the key ingredients for an effective board?, by Denzil Doyle
Feb. 26: App development today demands a three-in-one approach, by Peter Hanschke
Feb. 14: Why I heart tech marketing, by Francis Moran
Feb. 28: Why I hate tech marketing, by Francis Moran
Feb. 19: Do your PR people suffer from telephobia?, by Leo Valiquette
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Startup Professional Musings, MarketingSherpa, Financial Post and ventureburn.
When It Comes to Tech Start-ups, Do Women Win?
Peter Cohan looks at whether women-led tech startups come out on top. He references the compelling conclusions of the anticipated Spring publication, Women in Technology: Evolving, Ready to Save the World by Vivek Wadhwa and Lesa Mitchell. He also recounts his interview with Joanne Wilson, investor in 31 start-ups, most of which are women-run, and wife of Union Square Ventures managing partner, Fred Wilson.
By Francis Moran
Two weeks ago, with more than a deliberate nod to Valentine’s Day, I wrote about why I love working in technology marketing. I have spent most of my 25-year career in this exciting, dynamic and challenging sector, and with good reason, so the benefits obviously outweigh the detractions. But every coin has a flip side, and today I’m going to talk about some of the things I truly dislike about tech marketing.
