By Alexandra Reid
As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are the Guardian, Information Age, MarketingSherpa, Social Media Examiner and Fast Company.
UK’s technology, design and startup blogs ranked by influence
Eloqua has published its latest U.K. edition of Blog Tree, designed by the specialists at JESS3, where blogs covering topics including technology, design and startups are ranked according to their influence.
If IT wants a say in how the marketing department’s growing technology budget is spent, it must take the time to understand its needs. Gartner predicts that by 2014, up to one quarter of all technology spending will be controlled by the marketing department. This articles explains how CIOs should react.
Key attributes organizations seek in marketers
Every marketer must “bring something to the table.” Each marketing position requires certain competencies that do not always show up on a résumé. Most often, these mental capacities can be key determinants for success. MarkingSherpa’s research analyzes the importance that 1,600 survey respondents placed on the aptitudes necessary for personal and professional success.
How B2B marketers use social media: New research
In Social Media Examiner’s 2012 Social Media Marketing Industry Report, Mike Stelzner asked more than 1,900 B2B marketers how they’re using social media, and to share insight on what’s working with social media marketing and where they would like to improve. This articles focuses on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.
Mirror neurons and their role in marketing
Researchers are exploring how physical experiences play a role in the future of marketing and communications. They have discovered that a person’s experiences act as a kind of source code for the brain. In the same way that computer code dictates what you see on a web page, different physical experiences write different ideas in your unconscious. This article explains the magical power of “simulation,” and its enormous potential for people in the business of communication and marketing.
/// COMMENTS
2 Comments »Emily
May 03, 2012 3:29 amGood day Alex, thanks for sharing this list of resources it really helps especially the “When IT meets marketing” article.
Cheers!
Alexandra Reid
May 03, 2012 7:53 amI’m glad you found it useful, Emily. These roundups are a new initiative, and so it’s great to hear feedback.
– Alex.