By Alexandra Reid
As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are the Financial Post, The Globe and Mail, ReadWriteStart, Business2Community, Social Media B2B, and CopyBlogger.
‘Secret sauce’ behind Waterloo’s success
How do you build a more entrepreneurial culture in a semi-colonial, don’t-rock-the-boat country such as Canada? That’s the question being tackled by the founders of Startup Canada, an Ottawa-based volunteer movement launched three weeks ago. They’re undertaking a cross-country tour to sound out business owners on how best to unleash Canadians’ entrepreneurial potential. Author Rick Spence brings us up to speed on the movement’s recent achievements.
Starting up? Avoid these three common mistakes
Author Abbie Steinbacher shares her experiences as an entrepreneur, and says that as different as each startup may be, the path to success always involves making smart decisions. For those of you toying with the idea of becoming an entrepreneur, she shares three common mistakes to avoid.
The next billion-dollar startup will address a basic human need
If you’re creating a startup and you want it to go big, the first test to apply is: Does it address a fundamental human need? As yourself, would you buy and use your own product in your every-day life? That’s the filter. Steve Blank shares tips for building the next billion-dollar startup.
12 reasons why blogging is the #1 B2B marketing tactic
B2B companies that blog are able to increase awareness, credibility, search engine rankings and leads — all while linking marketing efforts back to business goals. Author Douglas Burdett shares some great statistics supporting the argument that B2B companies should blog.
4 ways to use storytelling for B2B social media
B2B companies that embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems. One way to get there is by sharing compelling stories. Author Jeffery Cohen offers suggestions for B2B marketers still struggling with this change in marketing focus to a customer-centric model.
3 components of a content marketing editorial calendar that work
Content marketing editorial calendars are critical for any content marketing program to be successful, but most businesses don’t use them. Content marketing is not a short-term campaign; it’s a long-term strategy to attract, convert, and retain customers.You can’t have a long-term strategy without some tools to manage it all. And one of the most effective tools you can use is the editorial calendar. Author Joe Pulizzi breaks down the components of the best editorial calendar and explains why they work.
