Case Study: MapSherpa
"We have been fortunate enough to have worked over the past nine months with Francis Moran and Associates to deliver virtual CMO services for our company, and so far it has been highly effective. With this relationship, we get access to a level of experience and expertise which would be unaffordable to us if we were to hire a full-time equivalent." Dave McIlhagga, Founder and CEO
Case Study: Singletouch
"When I hired Francis Moran to lead our marketing efforts in 2011, I had very high expectations. We needed to completely rebuild our marketing from the ground up. Francis and his team not only met those high expectations but exceeded them. He brought a very high level of strategic thinking, professionalism and creativity to our organization that will be felt for many years to come in our quest to build a successful IT company." Marty Hilsenteger, Founder and CEO
By Jill Pyle
While many of us are thinking about how the rise of the Canadian dollar will help us save some money when shopping online for holiday gifts, many business owners are trying to find ways to deal with the challenges it presents. Today, Computerworld Canada takes a look at what the rise in currency might mean for the IT sector. To read the article, click here.
By inmedia
According to eWeek, software as a service or SAAS has moved into the mainstream. In this slideshow, eWeek presents the ten things you should know about this delivery model.
By Linda Forrest
A lot of our clients include conferences and trade shows as part of their market-facing activities. In fact, the last few weeks have been filled with such events for our clients across an array of sectors, including BioPartnering Europe, ECOC, Call Centre Expo, Consumer Healthcare Informatics Summit, the 2007 Financial Services Technology Forum and Fall VON.
These events provide various promotional opportunities that range from hosting a booth on the trade show floor to presenting a case study or participating in a panel discussion. Conferences and trade shows are a good way to collect leads and to gain some competitive intelligence but often vendors are not aware of, and so not taking advantage of, the best opportunities to promote themselves to the media and analysts who are in attendance.
If your company is participating in a conference, it is inferred that you have done the complex cost-benefit analysis and established objectives to allow you to assess your return on investment and return on objectives. Experts like Cummings Mitchell can provide you with the tips and tools to help make the most of your trade show investment. We feel that in order to truly maximize return on your trade show investment, it is important to pursue all promotional opportunities, including PR.
By Danny Sullivan
Remember the amazing wind-up radio that appeared in the late 90s? Well, the Freeplay Foundation, the organisation behind that remarkable invention is close to extending the technology into an area that could have an even greater impact on third-world countries: home lighting.
The BBC reports, “As part of its LifeLight Project the Freeplay Foundation has drawn up designs for a charging base unit that would be able to power up several detachable lights that can be used around a home.”
It’s always exciting to hear about new technology innovations, but it’s even better when the impetus behind the innovation is truly for the benefit of others.
By Jill Pyle
At inmedia Public Relations, we work incredibly hard to generate media coverage that will help our clients meet their business objectives. Being in the high tech B2B space, industry-specific publications often make up the vast majority of our clients’ Tier 1 media targets. While company and product-launch announcements sometimes spark some interest from local, business or daily media, coverage in trade publications, though it can take longer to come to fruition, has proven to generate a far greater ROI for our clients.
The 2007 Forrester Research Study on B2B Media & Marketing, released in October, has some interesting figures about the media consumption habits of business decision makers. This finding really stood out for me: “Business decision makers find industry-specific media invaluable for informing and validating their business purchasing decisions and helping them do their jobs better. 40%-45% rely on traditional industry-specific media to validate purchase decisions – again, more than other options”
Also interesting to note was business decision makers’ adoption of new media. According to the report, business decision makers rely heavily on digital media, with 70% relying on industry-specific web sites for their jobs and over 75% having used or planning to use emerging media at work. View the following chart for more details:
Click to enlarge
November 01, 2007 by Eliot Burdett
By Eliot Burdett Re: Francis’s Ottawa inferiority complex theorem There is no question Ottawa has its own culture – the prevalence of government, where success is measured differently, probably has a lot to do with it. There are no free rides in a world of entrepreneurship and being mediocre usually means you are fighting to […]
Read more... -November 01, 2007 by inmedia
By inmedia A piece entitled “VoIP vs. TDM voice” in this morning’s ComputerWorld newsletter caught my eye. The clickthrough led me to discover Network World’s list of the 50 greatest arguments in the history of the networking industry. The fact that it’s currently the most read story on Network World’s web site shows that the […]
Read more... -October 31, 2007 by inmedia
By inmedia Right now, the most popular headline on Information Week is Growing Pains: Can Web 2.0 Evolve Into An Enterprise Technology? The article explores the benefits and risks associated with using Web 2.0 technologies like wikis, blogs and social networks in the workplace, apposed to solutions developed specifically for the enterprise. After weighing the […]
Read more... -October 31, 2007 by inmedia
By inmedia Wow. I thought only grannies and the gullible fall for those dodgy phishing emails. A Computerworld article tells the tale of a scam that took a grocery chain for $10 million before it was discovered. Although I’m sure the guys behind this one are slightly more adept than that Nigerian guy who keeps […]
Read more... -October 31, 2007 by inmedia
By inmedia Those looking for a fright this Halloween need look no further as the media is littered with IT horror stories that are bound to keep many of you up at night. From dismal insight into the Canadian data centre to security breaches in the enterprise and the looming shortage of skilled IT workers. […]
Read more... -October 31, 2007 by Francis Moran
By Francis Moran Here at inmedia, we regularly have the pleasure, challenge and reward of working with some phenomenal Ottawa companies where our assignment is generating the kind of media and analyst coverage that will move their business yardsticks in the global markets into which they sell. At the same time, we all too regularly […]
Read more... -October 30, 2007 by Danny Sullivan
By Danny Sullivan This is the question facing many technology companies as they draw close to having a product reach market-readiness. And, while there isn’t a definitive answer as far as timing goes, the real question to bear in mind is, “Are we ready to support this?” Let’s first think about timing. Waiting to spill […]
Read more... -October 30, 2007 by Linda Forrest
By Linda Forrest Both government and enterprise are getting in on the move to an electronic health model. With Microsoft acquiring an enterprise-grade health information software company in the hopes that it “will allow international hospitals to achieve improved workflow and patient safety through information technology” and President George Bush offering incentives to 1,200 doctors […]
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