Top tech PR cliches

• November 17, 2008

By Danny Sullivan

Over on the BBC web site, readers have submitted their personal choices for the most-hated cliches in current circulation. Reading through the article was a painful exercise, and I’m sure most of you will also recognize many of the expressions as appearing frequently in your own day-to-day vocabulary.

The technology sector is rife with such cliches, and I’ve summarized a few of these into a Top 10 list, some of which I must admit I still use “on an ongoing basis”, so to speak.

1: Going forward
2: Leading (as in “a leading provider of…”)
3: At the end of the day
4: Touch base
5: Mission-critical
6: Value-add
7: Downsizing
8: Out-of-the-box
9: Best practices
10: 110%

Got your own “favourites” or, better yet, can you truthfully say you’ve never used any of the above? Let me know.