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June roundup: What does it take to get technology to market?

june-2013-calendar-events+++

By Hailley Griffis

Last month’s content lineup featured great posts that shattered common myths about listening to feedback from investors, the future of the tech-world for entrepreneurs and how far a little cleverness can take you in your marketing strategy. We also looked at the International Startup Festival being held in Montreal this month for the third year in a row and the astounding importance that neurons play in our day-to-day lives.

In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:

June 18 : The art of ignoring feedback, by Anil Dilawri

June 04: Where do the next opportunities lie for savvy tech entrepreneurs?, by Denzil Doyle

June 26:  International Startup Festival hits Montreal for third edition, by Francis Moran

June 17:  A little cleverness goes a long, long way, by Leo Valiquette

June 19: You are what you think, by Bob Bailly

June 12: Why my pony tail ain’t my brand, by Francis Moran

June 06: House renos and the art of customer service, by Francis Moran

June 05: Your local newspaper may be your hardest to crack, and least relevant, media outlet, by Leo Valiquette

June 24: Why confidentiality, by David French

June 27: Running faster is not the solution to Canada’s productivity challenge, by Denzil Doyle

June 10: 4 reasons why you need a mobile website, by Debra Kaye

June 11: With clients, you must sometimes be cruel to be kind, by Leo Valiquette

June 20: Are developers responsible for how their products are used?, by Francis Moran

June 25: Summer is no time to slack off, by Leo Valiquette

June 13: Customer surveys are great. Unless you ask the wrong questions, by Francis Moran

Image: June 2013 Calendar Printable 

Great articles roundup: Entrepreneurial missteps, marketing strategy, the world of PR

By Hailley Griffis

As per our usual Friday schedule, we have rounded up some of the best articles we’ve come across in the past week to share with our readers. Front and centre this time around are Startup Professionals, Financial Post and the Huffington Post.

Many entrepreneurs over-think or under-think issues

Martin Zwilling, CEO and founder of Startup Professionals, Inc. assesses the overload of information that today’s entrepreneurs are swimming in, causing them to either over-think or under-think very crucial issues. He bases his points on Daniel Patrick Forrester ‘s book and offers key areas for reflective thinking.

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Summer is no time to slack off

By Leo Valiquette

Here we are, a few days from the Canada Day long weekend, with Independence Day in the United States not far behind. For many of us, it marks the beginning of a two-month stretch of general slacking as many workplaces downshift in response to mass vacation taking.

Or … maybe not.

I am heading into what promises to be one of the busiest two-month periods I have ever had as several clients ramp up various public relations and marketing efforts. Why? Because these clients understand that, while business may slow over the summer months, it certainly never stops.

It’s a disconnection between perception and reality that we haven’t focused on in a while, but I think always warrants a revisit this time of year.

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Great articles roundup: Marketing investments, public relations, permission marketing, personal branding

By Hailley Griffis

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Marketing Tech Blog, TopRank, CopyBlogger and Business2Community.

Expectations on your marketing investment

Douglas Karr, President and CEO of DK New Media, goes over the importance of understanding where your marketing dollars are going, and how to optimize that. He compares outbound, advertising and inbound marketing, concluding that for a lot of people, inbound marketing is one of the best investments if you have the right resources and strategy.

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You are what you think

By Bob Bailly

Humans have relatively big brains, and certainly it’s our defining characteristic, as much as a trunk is for an elephant, or the size of its neck is for a giraffe. While brains are actually amazingly similar among all primates (and for that matter, among all mammals) the added advantages our species enjoys thanks to our big brains are abstract thinking and language.

More than anything else, these two characteristics have allowed us to pass significant amounts of knowledge along to contemporaries and to subsequent generations, and it defines our species from all others. Because we are able to generate original thought that can be expressed through language – both verbal and written – we have become the first animal that can trade in ideas.

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