By Leo Valiquette
Back in November, Peter Hanschke blogged about the need for the lean and mean startup to beware the million-dollar cheque. In that spirit, I have an anecdote to share which illustrates that the mere prospect of such a windfall can also do significant damage.
At a time when early-stage ventures, particularly those in Canada, are thirsting for capital, be it traditional VC or an angel round, it may seem counterintuitive to suggest that a startup should be wary of a nice fat cheque.
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By Alexandra Reid
Demonstrating a marketing program’s success is key to maintaining a happy client. Do good work and prove how it contributed to the client’s goals – seems like a simple enough equation. But managing client expectations throughout a social media marketing program can be tricky. This is because these programs typically require a huge amount of small work spread out over a long period of time and over a large number of channels. It can be tough to maintain the faith at the outset of a program while communities are still being developed. Without a strategy and regular communication, it will be challenging to convince your client to see past the masses of tweets and status updates and understand that all of your wee daily efforts add up and support larger goals that will provide a return on investment.
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By David French
This is part one of a two part series. Part two will be published next week.
I recently had an extended discussion with someone which resulted in the conclusion that there is more to patenting than just getting patents. We started with a discussion of the business value of a patent and then addressed the business value of patenting. Here is the concept.
If you are going to start the patenting process, it is absolutely essential that you do some searching. Searching is essential because you can only patent an aspect of your own idea that is new. There is no point in filing a patent application if you cannot identify a feature that is new. So a patent novelty search is about searching for bad news: defining the boundaries of the forbidden territory that you cannot claim because it is delimited by the “Prior Art Wall.”
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By Alexandra Reid
As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Copyblogger, GigaOm, The Flack and GeekWire.
20 mistakes that will undermine your call to action and cost you sales
As content marketers, we spend a lot of time obsessing over increasing traffic. It’s the sexy thing to do. However, the number of leads fails to match our expectations because we don’t spend enough time creating a killer call to action. There are dozens of call-to-action mistakes that can doom your efforts to convert traffic into leads or sales. Copyblogger shares 20 of the most common.
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By Alexandra Reid
I shamelessly adapted the title of this post based on the original Fast Company article, Anything they can do you can do better, which explained that when it comes to designing new products, companies must aim to build them better than their competitors.
On the surface, this advice seems obvious. But it becomes more complex when you consider how fine the line really is that separates a pioneer and a “me too,” and what it takes to differentiate and improve your product enough for people to take notice.
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By Leo Valiquette
