By Leo Valiquette
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are MarketingProfs, Ventureburn, Search Engine Journal, Fast Company and Convince and Convert.
Make content marketing authentic: The case of customer stories
Although many see content marketing as just that — marketing — smart marketers know that what they’re delivering is a great story. At the heart of that is truth, education, and personality — however imperfect it all may be. Jay Pinkert talks about the power of the customer story.
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By Debra Kaye
Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. Putting this into context, a mobile phone today is in the possession of the average user for 5,840 hours per year. That compares to the 2,920 hours the same user sits in front of a PC and the 1,865 hours she spends watching television. That means news, current product information, sales, and specials have to become part of the digital news flow experience of the portable device. With that in mind, here are my four top reasons why your website should be mobile:
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By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Gigaom, Memeburn, Search Engine Journal and Spin Sucks.
4 tips for developing applications that end users will actually end up using
Jordan Novet dives into the world of applications and notes that although companies are realizing that complicated enterprise applications don’t cut it anymore, a lot of applications still end up getting deleted. He looks at how to give employees applications that hold real value.
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By Hailley Griffis
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Convince&Convert, VentureBurn, Kim Garst, TechVibes and Commander Chris Hadfield.
Contagion, social media, and why things catch on
Jonah Berger, marketing professor at the Wharton School, discusses setting realistic goals with a viral marketing campaign and the science behind it.
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By Brent Barnhart
Small businesses love statistics.
And why not? They help us understand where we’re going and where we’ve been. After all, those who fail to learn from history are doomed to repeat it.
By better understanding the small business landscape by the numbers, we’re more likely to make informed decisions and keep ourselves from heading our businesses in the wrong direction. As business owners, continuing education is crucial in keeping our companies current.
The following six statistics have a lot to teach us about the state of small business, the economy and the future of Internet marketing. Whether or not they come to surprise you, consider how these stats impact your company.
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