Great articles roundup: Entrepreneurial missteps, marketing strategy, the world of PR

By Hailley Griffis

As per our usual Friday schedule, we have rounded up some of the best articles we’ve come across in the past week to share with our readers. Front and centre this time around are Startup Professionals, Financial Post and the Huffington Post.

Many entrepreneurs over-think or under-think issues

Martin Zwilling, CEO and founder of Startup Professionals, Inc. assesses the overload of information that today’s entrepreneurs are swimming in, causing them to either over-think or under-think very crucial issues. He bases his points on Daniel Patrick Forrester ‘s book and offers key areas for reflective thinking.

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International Startup Festival hits Montreal for third edition

By Francis Moran

Outside of my annual summer vacation, one of the things I most look forward to when the weather turns hot is the International Startup Festival, returning to Montreal from July 10 to 13 for a third great year. I chatted this week with Phil Telio, the festival’s maestro, to get a preview of what the startup entrepreneurs, investors, support community members and general hangers-on (like me) can expect from this year’s edition.

I started by asking Telio why the festival was such a success. “You tell me,” he declared, before itemizing factors like “economic development is super important to any community,” and “there’s a real hunger for startups” to be part of that development. Mainly, though, the festival is “fun and playful. I think people appreciate that it’s not a stuffy investors’ conference where people are all wearing suits and ties.”

“And it’s Montreal in the summer!”

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Summer is no time to slack off

By Leo Valiquette

Here we are, a few days from the Canada Day long weekend, with Independence Day in the United States not far behind. For many of us, it marks the beginning of a two-month stretch of general slacking as many workplaces downshift in response to mass vacation taking.

Or … maybe not.

I am heading into what promises to be one of the busiest two-month periods I have ever had as several clients ramp up various public relations and marketing efforts. Why? Because these clients understand that, while business may slow over the summer months, it certainly never stops.

It’s a disconnection between perception and reality that we haven’t focused on in a while, but I think always warrants a revisit this time of year.

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Why confidentiality?

By David French

This post is about why it is appropriate to limit disclosures of new technology under confidentiality agreements or understandings. This applies to “confidentiality agreements,” and “nondisclosure agreements – NDAs,” which are essentially the same thing.

Everyone has heard about confidential disclosures and everyone knows something about them. I’ll attempt to consolidate many important issues and clarify others.

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Are developers responsible for how their products are used?

By Francis Moran

Ottawa finally got its version of the C100’s terrific Accelerate conferences last week and it was a stellar event from beginning to end.

The C100 is a group — or mafia, as they like to call themselves — of mainly Silicon Valley-based Canadian entrepreneurs, venture capitalists and others keen to support Canadian technology companies. Its 48 Hours in the Valley twice a year brings 20 Canadian companies to the mecca of technology for two days of networking, pitches and meetings. For several years now, The C100 has been bringing itself to Canada through Accelerate events, usually day-long conferences. I have been to several Accelerate sessions in Montreal and Toronto over the past few years and have long yammered at Atlee Clark, C100’s chief organiser, that Ottawa needed one of its own.

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