By Bob Bailly
Humans have relatively big brains, and certainly it’s our defining characteristic, as much as a trunk is for an elephant, or the size of its neck is for a giraffe. While brains are actually amazingly similar among all primates (and for that matter, among all mammals) the added advantages our species enjoys thanks to our big brains are abstract thinking and language.
More than anything else, these two characteristics have allowed us to pass significant amounts of knowledge along to contemporaries and to subsequent generations, and it defines our species from all others. Because we are able to generate original thought that can be expressed through language – both verbal and written – we have become the first animal that can trade in ideas.
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By Anil Dilawri
I see a lot of presentations every week. Many of these presentations are investor pitches from small technology companies. Most of these investor pitches are bad … really, really bad. They’re poorly prepared, not well structured, confusing and riddled with jargon.
Following these investor pitches the entrepreneur presenters often say, “It was a good experience, we got some really good feedback on how to improve our pitch.”
There are two main problems with this statement:
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By Leo Valiquette
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are MarketingProfs, Ventureburn, Search Engine Journal, Fast Company and Convince and Convert.
Make content marketing authentic: The case of customer stories
Although many see content marketing as just that — marketing — smart marketers know that what they’re delivering is a great story. At the heart of that is truth, education, and personality — however imperfect it all may be. Jay Pinkert talks about the power of the customer story.
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By Francis Moran
The chief technology officer of a company for which I occasionally do some work dug into his archives this past week and came up with a customer survey that was administered when this company was developing its first major product about 20 years ago. I regularly express concern that this company does an inadequate job of properly figuring out what its market really needs. As a result, it frequently falls into the trap of listening to a single prospect’s requirements and building products that ultimately prove to have a market of just one. So the CTO was pretty chuffed with his survey and was keen to show it to me and gain my affirmation that they had done the right thing.
Unfortunately, I had to burst his bubble.
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By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Gigaom, Memeburn, Search Engine Journal and Spin Sucks.
4 tips for developing applications that end users will actually end up using
Jordan Novet dives into the world of applications and notes that although companies are realizing that complicated enterprise applications don’t cut it anymore, a lot of applications still end up getting deleted. He looks at how to give employees applications that hold real value.
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