By Leo Valiquette
Last week I had the honour of being involved with Canada 3.0, a digital technology conference put on by the Canadian Digital Media Network. Over two days, the conference explored the many ways that digital technology is transforming our lives and how we are progressing toward the CDMN’s “moonshot goal:” That anyone can do anything on line by 2017.
In addition to a variety of breakout sessions, there were some incredible keynotes about the profound transformations gripping the media and content-distribution industries and how the need for individual self-expression through social media is redefining traditional marketing and advertising.
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By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ReadWriteWeb, MarketingProfs, Velocity and Startup Professional Musings.
Going global at launch: Tips for building a micro-multinational startup
Gary Whitehill, relentless entrepreneur and driven philanthropist, passes on his advice on how to build a multinational company right from the beginning, even prior to the launch.
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By Leo Valiquette
Last month’s lineup featured great posts on how established companies should innovate, a startup CEO’s tips for wooing investors, the risks of discounting your product and the need for philanthropy to be a natural part of doing business. And of course, there was plenty of sage advice on what it takes to make marketing work.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
April 18: In search of that Entrepreneurial Spark, by Maurice Smith
April 23: What have you done for someone else lately?, by Leo Valiquette
April 11: Want more business from your website? Here are 6 things your customers need to see, by Tim Peter
April 24: A startup CEO’s tips for wooing investors, by John Hill and Leo Valiquette
April 25: The folly (or possibly the wisdom) of discounting, by Francis Moran
April 10: Best of: The saddest marketing story I’ve ever heard, by Francis Moran
April 17: My top travel tips, by Francis Moran
April 8: When is it time to say, ‘Our CEO’s got to go?’by Denzil Doyle
April 16: The imperatives of leaders, leadership and leading, by Bob Bailly
April 29: In it until everyone crosses the finish line, by Leo Valiquette
April 15: What an entrepreneur can learn from a literary conference: Part III, by Leo Valiquette
April 4: Trademark hygiene: A cautionary tale, by David French
April 30:Patent harvesting versus mandated innovation, by David French
April 3: ‘You can’t cross a canyon in two leaps’, by Francis Moran
April 2: Best of: Just the facts … no, these facts, by Leo Valiquette
April 9: What an entrepreneur can learn from a literary conference: Part II, by Leo Valiquette
Image: April 2013 Calendar Printable
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Techvibes, Financial Post, Ventureburn, Velocity and Fast Company.
Why even startups should practice content marketing
Greg Marlin outlines some compelling reasons why startups should engage in content marketing. The benefits of deploying a smart, well thought out plan include message and market testing, awareness and traffic generation, and shortening the sales cycle, for example. Read on to get a more in depth look at the pros of creating engaging, consistent content.
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By Francis Moran
I doubt if there’s a single business ever that hasn’t been asked at some point or other to discount its prices. For startups, it’s almost an inevitable part of the process in bringing their technology to market. There are pros and cons to discounting but, as you can probably guess from the headline, I’m not a big fan.
Here are some circumstances where discounting most often comes into play.
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