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Great articles roundup: KPIs, avoiding founder failure, email attachments, social media, SWOT & startup customer acquisition

By Alexandra Reid

As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Telegraph, On Startups, eMarketer, Guardian, Inc., and Startup North.

The difference between a failed business and a successful one, in five key numbers

As author Alexis Dormandy explains, KPIs are supposed to measure the most important things in a business. They are useful for getting a whole business focused on delivering the really important things. However, KPIs have now become horrendously misused to include just about any number anyone in senior management cares about, someone in finance can measure, or someone in the middle just finds interesting. This post cuts through the noise and shares five vital KPIs that every business should understand, measure, and manage.

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Great articles roundup: In the media spotlight, strategic thinking, patents, value propositions and marketing technology

By Alexandra Reid

As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Globe and Mail, Phil Marks, Fast Company, Startup North and GigaOm.

How to get the media spotlight to shine on your business

As much as startups and entrepreneurs rely on social media to spread the word about their businesses and products, it is still surprising how much they covet coverage from traditional media and blogs. This article shares valuable advice for startups seeking that kind of attention.

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What an IP co-ordinator should know, confidentially speaking

By David French

While recently on a trip to the United States, I was invited by an inventor with new technology relating to Cold Fusion to sign a Confidentiality Document, also known as a Nondisclosure Agreement, or NDA. I reviewed the document and I was reminded of the important points to consider before ever signing such a paper.

Inventors rely on non-disclosure agreements to preserve their rights to file for patent protection when disclosing their ideas to others during the development or funding stage of their inventions. Most countries in the world will not grant a patent, or uphold its validity in litigation, if it comes out that the inventor broke secrecy before filing a first patent application. This is the famous novelty requirement of patent law. Until further jurisprudence develops, it is likely that a single disclosure to a person who is not obligated to keep the information confidential will have the effect of invalidating the right to obtain a patent. Accordingly, it’s legitimate for inventors to want to discuss their ideas only on a confidential basis.

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My day at FounderFuel

By Francis Moran.

FounderFuel participants enjoy a pizza lunch

When I first learned of FounderFuel, the Montreal-based accelerator program developed by the folks at Real Ventures, I asked if I could be part of their mentor program. I was pretty up front about what I was looking for; we had been writing a fair bit about accelerators and I wanted the chance to see the process from the inside even if, like sausages, you should never look too closely at how some things are made. Because Real Ventures focuses its investments on companies in web, mobile and digital media, none of which are really my sandbox, I didn’t think I’d be the most useful mentor they recruited so I was pretty chuffed when they let me in with the first cohort and delighted that they asked me back for the second. The truth is, many of the companies in the first and, now, especially the second cohort are working in areas where my experience has some relevance and I’ve enjoyed the work with these teams of young entrepreneurs.

I stepped up that contribution a bit yesterday when I put on a class looking at the basics involved in developing a marketing strategy. It was the shallowest of dives into the planning process as I tried to skim over in an hour what it usually takes me several weeks of work to bring a client through. Still, attendance at the session was pretty good, the questions were excellent, and it was only the necessity of catching my train home that obliged me to put a halt to the one-on-one consultations I had with several of the teams that could have gone on for some time.

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Great articles roundup: The domain name industry, writing lessons, advisory boards and more

By Alexandra Reid

As a regular weekly feature, we are going to provide our readers with a round-up of some of the best articles we have read in the past week. On the podium this week are CIRA, Globe and Mail, Financial Post, Next Montreal and MarketingSherpa.

CIRA2012 Factbook

This Factbook, published by the Canadian Internet Registration Authority (and written by our own Francis Moran), provides a fascinating overview of the domain name industry both globally and here in Canada.

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