Thank you for being with us for the ninth month of our new blog. In case you missed them, here is a recap of our posts from October.
Moving forward with our two new series, Technology Marketing 101, and A Startup’s Story, we uncovered how startup BlueArc managed to move past the “wow” factor of its technology to achieve market penetration, explored the fine art of the business hustle and how it helped CommentAir Technologies bootstrap its way to market, explained how telling the right story helped Screenreach drive customer acquisition, and introduced a new startup, Genevolve Vision Diagnostics.
Beyond our series, we further investigated the roles of the IP Co-ordinator and social media champion, shared more best practices on PR and marketing and examined how the brain reacts to technology, among other subjects. And of course, we also paid our respects to the Pitch Innovator Steve Jobs. We welcome your feedback.
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By Linda Forrest
“You’re doing it wrong” can be an irritated admonishment of your practices or a helpful push in the direction of improvement. It’s all a matter of how you see the world, whether you’re a glass half full or a glass half empty kind of person.
In the longstanding symbiotic relationship between PR professionals and reporters, there have been tomes written on how one side thinks the other side is failing and flailing.
Inspired by National Post tech reporter Matt Hartley‘s thoughtful blog post on why we hate your press release, this round-up shares the words of a few technology reporters as they point out the areas for improvement in the modern PR professional’s approaches.
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By Francis Moran
If there’s one thing more difficult than persuading technology company executives they need a well-researched, well-funded, coherent and integrated marketing strategy, it’s persuading them to stick to that strategy.
Now, I’m not saying that course corrections aren’t in order as market winds buffet and blow. But in the main, once a strategy has been properly developed, persistent and steady adherence to the objectives, messaging and tactics it sets out is essential if the company is to arrive at its desired destination — more leads, higher sales and improved revenue and profit.
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By Linda Forrest
Earlier this week, TechCrunch readers were given a rare treat – the chance to engage in a public forum with a technology icon: Sean Parker. One of the founders of Napster, founder at Plaxo, a former advisor to and the first president of Facebook (who bears little physical resemblance to Justin Timberlake who played an, according to Parker, historically-inaccurate, party animal version of him in last year’s Oscar-nominated film, The Social Network), and now director at Spotify. In short, Sean Parker has been an architect of many of the “large-scale societal shifts” of the last 15 years.
So, it was with great interest that I clicked on (and subsequently retweeted) the following Tweet:
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This is the second article in a continuing monthly series that will chronicle the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
By Francis Moran and Leo Valiquette
When we caught up with Screenreach Interactive founder and CEO Paul Rawlings last week, he was in the midst of packing for a trip to New York, where he was booked as a panellist for the Digital Signage Investor Conference.
Digital signage, a so-called form of “out-of-home advertising,” delivers video content, advertisements and messages to specific locations at specific times on static or touch screens, often in combination with movement detection and image capture technology. According to one recent industry forecast, the market is growing at a compound annual rate of 40 percent, with 22 million digital signs expected to be deployed world-wide by 2015.
For Screenreach, it’s an industry ripe for the Screach app.
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Thank you for being with us for the ninth month of our new blog. In case you missed them, here is a recap of our posts from October.
