Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.
August 2: Getting university IP to market: How Canada falls short by Francis Moran & Leo Valiquette
August 4: Is your invention novel enough to warrant a patent? by David French
August 10: Getting university IP to market: Who needs to step up? by Francis Moran & Leo Valiquette
August 15: Getting university IP to market: Levering youthful ambition by Francis Moran & Leo Valiquette
August 22: 30 considerations for getting tech to market: Part 1 by Francis Moran & Leo Valiquette
August 29: 30 considerations for getting tech to market: Part 2 by Francis Moran & Leo Valiquette
August 31: File early, file often to accommodate changes in U.S. patent law by David French
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This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from February 2008. We welcome your feedback.
By Francis Moran
As part of my continuing series of Francis’s favourite PR fictions, subtitled “Everything I know that’s wrong about PR I learned from technology company executives,” I have written a couple of posts on PR measurement addressing the common myth that straight lines can’t be drawn between a company’s PR efforts and any kind of real evaluative yardstick. I return to the topic today because I am getting some interesting comments on the subject. Clearly, it’s something that people are keen to explore.
Our approach here at inmedia is to measure outputs, outcomes and impact. In my first post, I described what we mean by outputs, which are little more than the critical path, or a list of how much PR stuff the client is buying. While most PR agencies and practitioners will set clear parameters for their outputs, too few are prepared to go any further than that.
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As part of our ongoing series examining the ecosystem necessary to bring technology to market, David French, a senior Canadian patent attorney with 35 years of experience, explores impending changes in U.S. patent law and how these will impact how technology companies must manage their patents to protect their Intellectual Property.
By David French
In about 18 months, U.S. patent law will undergo its most dramatic change since 1952, possibly since 1836. These changes will have an effect on Canadian businesses who seek to obtain U.S. patents, but those changes are not so profound as to require a significant departure from good practice under Canadian law. Nevertheless, it’s important for anyone managing patents to appreciate the significance of these coming changes.
The new, proposed U.S. patent law
This new legislation has been promoted as introducing first-to-file criteria into U.S. patent law for granting patents. It does, indeed, do that.
But the patenting requirements of the new law extend far beyond the first-to-file requirement. The first-to-file requirement simply addresses the situation where competing applications are filed for the same invention. The new law will introduce the concept of “absolute world novelty” as a limit to the grant of a U.S. patent. And, the law will add further novelty limitations which should be appreciated by Canadian businesses who wish to preserve their U.S. patent rights.
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By Alexandra Reid
Social media has transformed the way we communicate online, but creating content for the social web does not require a revolution in the way that we have traditionally produced content. News value and proper writing style still apply; what has changed is the environment, which provides us with new tools that require a more conversational approach and faster pace to producing content.
New media still favours content that is newsworthy and concise. The core components of newsworthy content a hundred years ago maintain relevancy in today’s social web, which are timing, proximity, significance, prominence and humanity. The same rules for good writing are also valued today. Brevity is still regarded by many as the soul of wit. Grammar, spelling and proper sentence style are still integral to demonstrating professionalism and authority.
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This is the 31st article in a continuing series that examines the state of the ecosystem necessary to successfully bring technology to market. Based on dozens of interviews with entrepreneurs, venture capitalists, angel investors, business leaders, academics, tech-transfer experts and policy makers, this series looks at what is working and what can be improved in the go-to-market ecosystem in the United States, Canada and Britain. We invite your feedback.
By Francis Moran and Leo Valiquette
Last week, we began a three-part recap of our Commercialization Ecosystem series with insights and practical advice on securing investment capital and finding champions to help get your technology to market. We continue this week with commercialization out of the university setting, the value of mentor capital and building your startup’s DNA.
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A new season for marketing: things to consider as you plan your fiscal 2012 budgets
August 26, 2011 by Linda Forrest
Now that those lazy, hazy, crazy days of summer are drawing to a close, many marketers will be looking at the fall as a time to make plans for the year ahead. We’re big advocates of maintaining PR activity all thoughout the summer, especially in the modern era […]
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On the hunt for the ‘unambiguous value statement’
August 25, 2011 by Leo Valiquette
In our work at inmedia, where we strive to engage with the editors of specific trade and industry titles to sell them on the merits of a client’s story, enthusiastic reference customers who can articulate the pain points that were addressed by our clients’ products will […]
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Social media predictions for 2012
August 24, 2011 by Alexandra Reid
It’s the middle of the summer and the New Year still seems a long way off. But while we’ve all been enjoying these nice manageable months, strenuous September has creped up and now lurks around the corner […]
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Email and little white lies
August 23, 2011 by Bob Bailly
While not an exclusively human characteristic, the ability to lie is certainly a characteristic of humans. Philosophers such as Augustine, Aquinas and Kant condemned the use of misinformation and deception inherent in human communication, referring to false […]
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30 considerations for getting tech to market: Part I
August 22, 2011 by Francis Moran
Six months ago we launched this “12-part” series to put forth ideas, yield practical insights and provoke thoughtful discussion about what it takes to get technology to market. Thanks in no small part to the enthusiastic response of our readers, we let the series evolve and grow as it would.
More than 50 posts later it is reasonable to say that we have cast at least a passing spotlight on just about every issue […]
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The other 90% of the PR effort iceberg
August 19, 2011 by Linda Forrest
Today, I’m doing a lot of work that’s invisible to the client’s naked eye. Having previously posted on database maintenance, a “behind the scenes” task that is incredibly important to the integrity of the PR campaign, I thought I would post a few other tasks that your agency is regularly undertaking on your behalf, invisibly […]
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News value – the international language
August 18, 2011 by Linda Forrest
Earlier this week, guest blogger Ken Rosen talked about the importance of using the same language as your customers. He referred to not only communication disconnects caused by language barriers, but also how in order to be successful at customer engagement […]
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Speak your audience’s language … or shut up
August 17, 2011 by Ken Rosen
Hai! This Japanese word for “Yes” may be the most famous international communication error in U.S. business folklore. The tale, of course, is Americans say “Yes” when they agree. But Japanese say “Hai” when they understand the speaker … even if they disagree […]
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Thank you for being with us for the seventh month of our new blog. In case you missed any, here is a recap of our posts from August, beginning with, in chronological order, the latest installments in our series, The Commercialization Ecosystem.
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The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]
Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]
It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]