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Pollution protects against global warming

new scientist environment

By inmedia

Yes, you heard correctly. Just as the world seems to be reaching a general level of acceptance about the link between air pollution and global warming, New Scientist informs us that the blanket of smog that now covers much of India is being credited with reducing the effect of global warming in the region.

“India is losing out on sunshine because a cloud of tiny air-borne particles released by the nation’s industries hovers above the subcontinent, blocking light from reaching the Earth,” states the article. “Maximum temperatures, which occur during the day and are driven by sunshine, have risen by just 0.04°C because of the protective effect of the smog.”

Ah, the irony.

For more, read the full article here.

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Behind the scenes at inmedialog.com

By Jill Pyle

In preparation for the presentation that Francis and I will be giving at BarCamp on Saturday, November 17, I’ve decided to shed some light on what goes on behind the scenes at inmedialog.com. I won’t be getting into too much detail here; we’ll share more about editorial strategy, implementation and early results on Saturday. In the meantime, here’s a sneak peak. All feedback is welcome.

Design
We wanted our blog to have a professional design that stayed true to the inmedia brand and mirrored the look of our web site. To accomplish this, we worked closely with Blogging Squared to develop a custom WordPress template that incorporated our logo and colours. We’ve received nothing but positive comments on our blog’s design and found the WordPress platform very easy to use.

Editorial
Going into this, we knew we need an editorial strategy that would allow us to consistently offer up quality content. As the blog editor, I tortured my colleagues with a few different processes that didn’t quite work before we settled into our current routine. Though we are continuing to make tweaks, our current editorial schedule is quite simple. inmedia’s participating consultants are required to write one unique feature per week, as well as three or more “rewrite department” posts that direct readers to interesting technology stories. The third stream to our editorial content is guest contributions. So far, Linda Moran and Eliot Burdett have been featured as guest bloggers. If you have an idea for a piece, don’t hesitate to contact us.

Publishing
As the blog editor, I’m responsible for preparing blog posts for publishing. My colleagues can send me their content by email or save drafts in WordPress, whatever works best for them. I then proof the content, insert pictures, select appropriate categories, add Technorati tags, take care of any weird formatting issues and link appropriate publications, news items and blog posts. I also adjust headlines from time to time, making sure they include relevant keywords. We’ve found this process allows contributors to focus on developing quality content rather than worrying about technicalities with which they may not be familiar.

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White House ordered to archive email

Network World

By inmedia

This morning’s Network World Daily News pointed to a news item “Back up e-mail, judge tells White House” outlining that “The White House must preserve e-mail and maintain copies of millions of backup e-mail messages that were allegedly deleted improperly from servers, according to a temporary restraining order issued Monday by a U.S. judge.” Directives such as this certainly validate the business case for email archiving solutions like those offered by companies like Exclaimer, an inmedia client. Businesses of all sizes can learn from this situation and deploy solutions in advance of the onset of external pressures. Transparency in government and public companies is increasingly in demand; compliance and accountability issues within both private and public organizations will continue to be powerful market drivers for these sorts of solutions.

India breaks into supercomputing elite

Times Online

By Danny Sullivan

Technology industry watchers have long been waiting for India to start competing on a par with the world’s biggest technology nations. And with good reason – the Indian IT market was recently noted to have passed the $50 billion mark, with phenomenal year-on-year growth.

Today’s news that India is now home to the fourth fastest supercomputer in the world is a testament to that growth. As The Times’s Rhys Bailey puts it, “India’s entry into the top flight of high-speed computing comes amid a significant reshuffle among the sector’s elite installations with America’s dominance over the sector coming under challenge.”

Business intelligence pain points

Baseline Nov

By inmedia

The November issue of Baseline features a large piece on business intelligence, “Getting Smarter, But Still Learning.” In the article, Darrell Dun writes about the growing adoption of BI, as well as the obstacles that are keeping it from reaching its full potential. The article includes a list of pain points identified by CIO Insight’s October survey on BI. Here’s a snapshot of what respondents using BI identify as their biggest pain points:

-64% say integration and interoperability with other systems such as customer relationship management and enterprise resource planning pose a problem.

-57% say poor data quality significantly diminishes the value of their BI initiatives.

-67% say spreadsheets are still their most widely used BI tool.

-58% say most users misunderstand or ignore data produced by BI tools because they don’t know how to analyze it.

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Recent Comments

  • The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]

  • Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]

  • It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]

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