By Alexandra Reid
This is part two of my three-part series on tactical methods companies can use to carry out rebranding across multiple social media accounts. Last week, I discussed common pitfalls companies face during the process of changing their names on Facebook, LinkedIn and Twitter and how to overcome them. Today, I’ll focus on the steps required to change your company’s image across these social media channels, as well as YouTube and blogs.
It should be noted that rebranding is far more than just a change in visual identity and must be regarded as part of an overall strategy. If a brand has lost its relevance, changing its image will not fix its problems. You can put lipstick on a pig, but it won’t hide the fact that it’s still a pig. If this is the case, the company must reevaluate its answers to those core marketing questions about relevance, uniqueness, value, positioning and why people should care.
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By Alexandra Reid
Rebranding using social media is a new and fascinating subject. Part of my job is to keep on top of the latest social media best practices, but after an extensive amount of research, I’ve found that there is very little comprehensive and applicable content offered on the subject of social media rebranding.
To help our clients and others currently going through this process, I’ve decided to share all of the information I have gathered on the subject, which includes how to change a company’s name, image and “voice” across accounts and how to spread the word of the change using the “big three,” Facebook, Twitter and LinkedIn. This is part one of a three-part series and will cover company name changes. Over the next two weeks, I will explain how to reflect and support your rebranding by changing your image and voice through social media.
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By Alexandra Reid
I watched a mesmerizing documentary the night before last called Future Intelligence that examined how smart technology will eventually be embedded everywhere, including our clothing, furniture, cars and even our contact lenses. Futurists, including Ray Kurzeil, predicted that within 50 years, entire cities will be connected to the web and things will communicate with each other with their own artificial intelligence. Yesterday, as reported by ReadWriteWeb, Cisco stated that by 2020, there will be 50 billion “things” connected to the Internet, including everything from your body, car and alarm clock to cows.
We are already inventing technology that is smarter, stronger and faster than us, and giving it the power to communicate. Cisco is currently developing connected city buses that will communicate with the Internet to give passengers information on location, estimated time of arrival and the ability to surf the web through touch screens. Soon, the buses will be equipped with smart technology to reduce collisions and emissions and help drivers avoid congestion, locate points of interest and contact emergency services.
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By Alexandra Reid
Google Plus is all the rave, but will it eventually experience the same outcome as Wave? Bloggers and social media enthusiasts are clearly excited about the new platform, dissecting, praising and criticizing its features and debating whether it will ever seek to compete with Facebook or if it will flounder like Google’s other attempts to penetrate the social media marketplace.
It is estimated that Google Plus will grow to 20 million users by the end of the weekend and that the current user base has already surpassed the 10 million mark. It has also grown at an astonishing rate, with a 350-percent increase in users in just six days.
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By Alexandra Reid
Engaging content is integral to the success of your overall social media effort. It has the potential to be the lifeblood of your business’s digital persona, which motivates your audience to engage with you. It can embody your mission, positioning and approach and humanize your business by giving it a voice.
But so many businesses screw it up. Every day, I view the endless churn of useless, spammy and lifeless content, panning, as if looking for gold, through the trickles of mindless blabbering for content worth mentioning. LinkedIn is full of this rubbish now, as is Twitter, and it seems this mass of tired words continues to grow and congeal into an enormous mound of wasted time and energy.
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By Alexandra Reid
