By Linda Forrest
My colleagues have been writing about the role of champions in bringing technology to market, examining the role internal and external champions play in determining the market success of your product. I’d like to examine a subset of the external group: media and analysts. What role can these influencers play in championing your burgeoning technology?
Let’s look first at a few of the ways the media can champion your product or company.
Being covered by the media
Read More
By Francis Moran
At the time my PR agency, inmedia Public Relations, was founded, I worked out of a large integrated agency in the city and some of the account executives there loved to push my buttons by declaring that media relations was free advertising. They especially liked to do this in client meetings because they knew it would prompt me to mount a fevered defence of the merits of PR and all the ways in which it differed from advertising.
I knew they were only kidding. I knew they really knew better. I knew it was all a bit of harmless fun.
Read More
Is it the last day of June already? Perhaps it whooshed by because we were so hard at work, writing about what it takes to bring technology to market. This month, we told you about bridging the investor-entrepreneur gap, accelerator programs for startup mentorship, how to become an investor magnet, the right circumstances for bringing tech to market, how to accelerate women’s involvement in tech, the importance of food in making good decisions, incubation, the role of champions and making effective use of social media, among many other pearls of wisdom.
In case you missed anything, here is a recap of our posts from June, beginning with, in chronological order, the latest installments in our ongoing series, The Commercialization Ecosystem.
Read More
By Linda Forrest
Steve Jobs. Mark Zuckerberg. Bill Gates. Jeff Bezos. Mike Lazaridis and Jim Balsillie. Larry Ellison.
I probably don’t need to tell you with what companies these executives are affiliated because they’re such well recognized ambassadors for their respective brands.
Some of these execs, as you likely also know, have had their share of bad press thanks to their behaviour either on or off the record. The media’s fascination with the online indiscretions of an unfortunately named U.S. congressman has reminded all public figures that their activities in the age of social media are never truly private. Leaders’ personas and personalities, good or bad, are tied to their organizations’ reputations in the marketplace.
Read More
By Linda Forrest
Over the past few weeks, news stories about PR have reinforced what constitutes good reasons to hire a PR agency, as well as bad ones. Why should you, or should you not, engage with a PR agency?
Good reasons to hire a PR agency
1. PR agencies are the first resource journalists turn to when researching a story.
In its post, “Survey says … PR firms (still) the No. 1 source for journalists,” Ragan’s PR Daily blogs about the results of a recent journalist survey conducted by Oriella PR Network:
The No. 1 resource that journalists in this study are using for sourcing was PR agencies, with a whopping 62 percent.
As for the first port of call when researching a news or feature story? PR again! Nearly 22 percent of respondents say their initial stop is a press release.
Read More
